CAFE Proudly Announce the Appointment of David MacDonald to the Board of Directors
The Canadian Association for Financial Empowerment (CAFE-ACAF.org) joyfully celebrates David MacDonald, MBA, CAIP, having joined our Board of Directors, an appointment that heralds his visionary leadership in guiding our mission to empower every Canadian in this new era for our industry.
David, Group Vice President of Financial Services and Market Strategy at Environics Research, is a luminary whose remarkable career has shaped the strategies of Canada’s foremost financial institutions. Recently named a 2025 Fellow of the Canadian Research Insights Council (CRIC) for his exceptional contributions to the research industry (Congratulations, David!), he has also earned Best in Class and Best Multinational Excellence in Research Awards. As a Certified Analytics and Insights Professional, David transforms complex data into profound human insights. His leadership in Environics’ Advisor Perception Study redefines how financial brands connect with audiences, while his expertise in focus groups and social values segmentation reveals the motivations driving consumer behaviour.
Holding an MBA from York University’s Schulich School of Business and a Bachelor of Arts in International Relations and Economics from the University of Toronto, David blends global perspective with meticulous insight. His work has not only influenced boardrooms but also enriched public understanding of financial decision-making across Canada.
David’s connection to CAFE is foundational. Since the inception of our Financial Fitness Index, he has been a pivotal collaborator, weaving his statistical genius into a framework that captures the essence of Canadian financial wellness. This pioneering index, born of his vision and CAFE’s mission, has empowered countless Canadians to navigate their financial journeys with confidence and dignity.
“David is a leader whose intellect is matched by his heart,”
said William Moores, CEO of CAFE.
“His wisdom has quietly guided my own path, illuminating what true leadership means. His unwavering belief in CAFE’s mission strengthens our resolve to foster a future where financial empowerment is within everyone’s reach.”
As a Board Director, David will help steer strategic vision, infusing our national initiatives with research-driven leadership, clarity, and a commitment to human-centred solutions. His leadership will advance our promise to prioritize lives over ledgers, fostering equitable and inclusive programs that uplift communities across Canada.
Join us in honouring David MacDonald, MBA, CAIP. Discover CAFE’s mission and programs at www.cafe-acaf.org and connect with us on LinkedIn at Canadian Association for Financial Empowerment (CAFE-ACAF.org)
Join us in celebrating David on the CAFE Board of Directors!
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To learn more about our non-profit mission in advancing financial dignity and empowerment, visit our website and follow our LinkedIn Page Canadian Association for Financial Empowerment (CAFE-ACAF.org) and don’t forget about our Early Bird rate for registering to attend the 2025 Financial Literacy Leaders Summit, taking place in Calgary, Alberta, October 8 - 10, 2025. Visit our website to register!
If you would like to learn about serving on CAFE’s Board of Directors, how to partner for our 2025 Summit, or other opportunities at CAFE, please reach out to William Moores, CEO, CAFE, via LinkedIn or by viewing our website.
To learn more about CAFE’s work and our impacts to date, see our About Us and Annual Report.
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