“What if the reason so many Canadians can’t get help… is because the helpers had nowhere to go?”

Introducing CAFE CONNECT, a revolutionary platform designed around Financial Counsellors, to increase the provision of financial counselling delivery across the country. Exclusively offered and the manifestation of Sam Ingrassia, CEO, BudgetSimple and William Moores, CEO, CAFE, this innovative, white-label solution empowers financial counsellors, community advocates, educators, change-makers and helpers to serve their communities without barriers.

In this video, hear from William Moores, CEO of CAFE, as he shares the deeply personal and powerful story behind CAFE Connect—a platform not born in a boardroom, but forged from lived experience, hope, and collaboration.

Why Watch This Video?

• Learn how CAFE Connect helps through offering an all-in-one counselling practice in a box.

• Understand how technology and empathy can work together to promote equity and strengthen human connections.

• Discover how you can launch or expand your own practice using tools made specifically for Canadian financial wellness: budgeting tools, unlimited client licences, assessments, courses, course builders, Learning Management Systems, CRM, Lead Generation, calendar integration, and more.

Explore how CAFE is supporting Indigenous, newcomer, and culturally-specific communities through customizable, ethical, and privacy-focused solutions hosted on Canadian servers.

🌱 Join the Movement

Whether you’re:

• A certified or aspiring practitioner, or

• An agency or multi-service looking for Counsellor-2-Client tools, or

• An agency, credit union, or financial institution looking to reinvest in community impact…

CAFE CONNECT is your pathway to start serving today, to help Canadians navigate financial hardship with compassion, dignity, and expert support, all under the Code of Ethics and Standards of Practice of CAFE.

Watch now and be part of the reinvention of financial empowerment in Canada.

Learn more: www.cafe-acaf.org

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