CAFE Welcomes Krista Lee Hynes to the Board of Directors
The Canadian Association for Financial Empowerment (CAFE-ACAF.org) is pleased to announce the appointment of Krista Lee Hynes, to its Board of Directors for the 2025–2029 term.
Krista is the founder of Ignite Financial Solutions Inc. a Certified Financial Planner, CAFE Certified, and holds deep roots in Newfoundland and Labrador, where she serves a broad range of community needs. She recently earned her certification through CAFE, reinforcing her longstanding commitment to ethical, client-first financial guidance. With a practice grounded in clarity, strategy, and respect, Krista has guided individuals and families through some of life’s most complex financial crossroads with integrity and measurable impact.
Her appointment reflects a broader evolution within CAFE: one focused on elevating leaders who not only serve at the community level, but who bring governance insight and sectoral courage to help build a more resilient industry. Krista represents exactly that; a practitioner with the lived credibility to understand financial distress and the leadership capacity to strengthen systems that promote ethical, outcomes-based service.
Krista joins the Board at a pivotal time. CAFE is scaling its national infrastructure, expanding its certified practitioner network, and building new pathways for grassroots operations to thrive without compromising standards. As a financial professional who bridges regional experience with national relevance, Krista will contribute to policy development, practitioner support models, and the continued evolution of certification frameworks that keep ethics at the centre of professional growth.
She has been a supporter of CAFE since its rebranded launch in 2024 and is currently representing the association as part of the 2025 Summit Committee. As Sponsorship Manager, Krista is conducting outreach to find ethically aligned organizations and partners that will stand and represent their role in Canada's financial empowerment sector the Summit. The Financial Literacy Leaders’ Summit, Calgary, Alberta, October 8 - 10, 2025.
“Krista brings the strength of someone who has earned her clients’ trust, and the discipline of someone who has built her practice on principle,”
said William Moores, CEO of CAFE. William continued to share that
“Krista brings grounded insight, lived credibility, and a sharp governance lens. Her presence on the Board strengthens our capacity to grow with integrity and to lead with standards that serve both the profession and the public.”
As a Director on the Board, Krista will work alongside her fellow Board members and CAFE’s CEO to steward the association’s strategic direction, amplifying the role of members, certified financial professionals, advancing national representation, and supporting the elevation of best practices across the financial literacy and counselling sector.
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To learn more about our non-profit mission in advancing financial dignity and empowerment, visit our website and follow our LinkedIn Page Canadian Association for Financial Empowerment (CAFE-ACAF.org)
If you would like to learn about serving on our Board of Directors, how to partner for our 2025 Summit, or other opportunities at CAFE, please reach out to William Moores, CEO, CAFE, via LinkedIn or by viewing our website.
To learn more about CAFE’s work and our impacts to date, see our About Us and Annual Report.
